In 2007, Google accounted for 65.1 percent of the total searches in the U.S.

Since individuals use Google more than any other search engine to find their desired products and services, it is crucial for any business to have a great position on Google.

Larry Page and Sergey Brin co-founded Google in 1998. In less than five years, it became the prominent player within the search engine market.

Google went public in 2003, bringing in $1.67 billion to increase its value to more than $22 billion.

Google is extremely picky on who it positions on the first page – that’s the reason it is so popular.

This makes any search engine specialist’s job that much harder.

To be positioned on Google, your site needs to have two things: clean optimization and quality inbound links.